5 Things Your Therapy Website Actually Needs

If you’re DIY’ing your therapy website, here’s what clients NEED to know before they even book a free consult with you.

1. Your speciality, in plain language

This is NOT your modalities or your theoretical orientation.

WHAT do you actually help people with, and WHO do you help?

Your client is not searching for "person-centred approaches to emotional regulation." They are searching for something that sounds exactly like what they are living through.

Write for them, not for your supervisor.

If your speciality section could appear on any therapist's website in your city, it is not specific enough.

Name the experience. Name the people. Make someone read it and think "they get it."

2. Your location and how you work

In person. Virtual. Both. Which provinces or states. Which city or neighbourhood.

This sounds obvious and yet it is missing from more therapy websites than you would think.

If someone cannot figure out within ten seconds whether you can actually work with them, they will not spend eleven seconds finding out.

Be specific. "In person in the Glebe in Ottawa, and virtual across Ontario" is better than "offering both in-person and online services."

3. Your fees

Put your prices on your website.

I know this feels uncomfortable. It is one of the most common things I hear from therapists.

But think about what it feels like to be the person on the other side of that page.

They are already managing the courage it took to look for help. Making them email you just to find out if they can afford you adds a barrier that many of them will not clear.

Transparency builds trust before you have said a word.

If you offer sliding scale, say so. If you have a range, give the range. If your fee is $200 a session, say $200 a session.

The people who cannot afford you will find someone who fits their budget. The people who can will book knowing what to expect.

4. Whether you take insurance or not

This is one of the first things people check and one of the last things therapists think to include.

If you are registered with specific insurers, say which ones. If you offer direct billing, say so. If you are private pay only, say that too.

"Please contact me to discuss coverage options" is an invitation to book with someone else.

5. Your availability

Are you taking new clients? When is your next opening?

Do you work evenings? Weekends? During the day?

Make it easy for them to book a consult. A link to your online booking is best.

If they have to email you for an appointment, they might not.

Bonus: Your modality

You were not going to forget this one. Every therapist includes it.

The note I will add is this: put it lower on the page than you think it should go.

First time therapy clients do not lead with "I need EMDR." Experienced ones might.

If you’re not sure how to get started, book a Visibility Vision Session with Elaine here.