ethical AI training + marketing strategy
for therapists, health practitioners and coaches.
Lighten Your Mental Load. Protect Your Credibility. Stay Human.
You’re already doing meaningful work.
But your online presence doesn’t show it.
It sounds like every other therapist, practitioner, or coach online.
Long lists of modalities. Acronyms stacked on acronyms. Trauma-informed, client-centred, strengths-based, attachment-focused. An alphabet soup that tells people what you’ve trained in, but not who you’re actually for.
So you end up “working with individuals, couples, teens, adults” on “anxiety, depression, stress, life transitions, relationship issues.” Which is another way of saying… everyone.
When you try to use AI on top of that, it just amplifies the vagueness. It pulls from what’s already generic and gives you back a cleaner, shinier version of the same thing.
Polished. Empty. Interchangeable.
Clients don’t see themselves. Referral sources can’t place you. AI can’t confidently refer you.
If your website reads like a licensing exam and your LinkedIn reads like alphabet soup, it’s not because you’re bad at marketing. It’s because no one taught you how to translate depth into clarity.
The therapy landscape is shifting fast.
The profession is growing quickly. Between April and December 2025, the College of Registered Psychotherapists of Ontario saw a 37 per cent increase in applications compared with the previous year. This means more practitioners entering the space and more competition for visibility and referrals.
What if AI actually reduced your mental load instead of adding to it?
Most AI advice aimed at therapists, health practitioners, and coaches is loud, tech-heavy, or completely disconnected from regulated practice. It ignores confidentiality. It ignores scope. It ignores the fact that you’re already at capacity.
You don’t need to become a tech expert.
You need ethical, human-first systems that fit inside a real practice.
Here’s where I focus:
→ Clear ethical guardrails that protect client privacy and your licence
→ Sharper positioning so AI can accurately describe and refer you
→ Messaging that sounds like you
→ Consistency that holds, even during busy weeks
No bro marketing. No “automate everything” tactics.
Just a practical structure that gives you back capacity without compromising credibility.
Hi, I’m Elaine
I teach ethical, human-first AI skills to therapists, health practitioners, and coaches who want to stay credible in an AI-shaped world.
In 2025, therapy became one of the top use cases for ChatGPT. People are typing in their stories at 11 pm. They’re asking for reassurance, perspective, and coping tools.
It’s fascinating. It’s also unsettling.
Here’s what I kept thinking: if people are already turning to AI first, therapists need to understand how that ecosystem works.
Eventually, the answers feel repetitive. The nuance is missing. They want a real person who actually understands the patterns beneath the surface. That’s a referral moment.
I’ve been training therapists to position their websites and profiles so AI can accurately describe and recommend them, especially for the kinds of clients they work best with. Not “I treat anxiety and depression.” But the specific human stories they’re equipped to hold.
I also believe therapists have a role in shaping how AI is used in mental health. Psychoeducation matters. Clients deserve to understand what these tools are, how data is stored, what’s confidential and what isn’t, and where the boundaries are.
Most practitioners don’t want to become tech experts.
They want to protect their voice, their ethics, and their livelihood while the ground shifts.
That’s the work.
AI Referral Results for Therapists
One therapist who attended my training received three referrals traced back to ChatGPT within two weeks.
Another updated her directory profile after we clarified her niche and language. She had been paying for that listing monthly for eight years with no referrals. The same day she revised it, two ideal-fit clients reached out.
This isn’t about gaming an algorithm.
It’s about clear positioning and ethical structure so AI can accurately describe your work.
Staying Credible in an AI-Shaped World
If your practice, group, or community wants to explore how AI can reduce friction without compromising ethics, I can help.
We start with a straightforward conversation. Just a clear look at your online presence now and where AI can actually support your workflow without crossing lines.
Bring the questions you’re fielding from clients about AI therapy. Bring the copy that feels vague. Bring the admin tasks that eat your clinical time. Bring the referral gaps you can’t quite explain.
We’ll sort what strengthens credibility and what quietly erodes it. What deserves your attention and what can be left alone.
The goal is to protect your standards and reduce the mental load while the landscape shifts.
Previous Clients Include
Frequently Asked Questions
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I work at the intersection of therapy, positioning, and AI literacy.
That includes:
• AI visibility audits for therapists and service providers
• 1:1 positioning intensives to clarify your niche and messaging
• Website and LinkedIn optimization so AI can accurately describe and refer you
• Ethical AI guardrail development and policy drafting
• Workshops and trainings for practices, teams, and professional groups
• Ongoing consulting for integrating AI into workflows without compromising standardsSome clients come to tighten their messaging.
Some want help building ethical AI policies.
Some need structure around how AI fits into their marketing, admin, or referral systems.Everything is grounded in credibility, clarity, and protecting the humans doing the work.
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Yes.
I deliver trainings and workshops for therapy practices, health clinics, coaching communities, professional associations, and small teams navigating AI in regulated or trust-based environments.
Sessions focus on practical application, not theory. That can include AI visibility and referrals, ethical guardrails, client psychoeducation, policy development, messaging clarity, and workflow integration.
Each training is tailored to the audience’s scope of practice, regulatory considerations, and real capacity. The goal is to leave with concrete shifts you can implement immediately, not a slide deck full of hype.
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My work sits where therapy, ethics, and AI overlap.
Common topics include:
• How AI is shaping client behaviour and referral patterns
• Structuring your website so AI can accurately describe and recommend your practice
• Moving beyond generic therapy language into clear niche positioning
• Ethical guardrails for AI use in marketing, admin, and clinical-adjacent tasks
• Client psychoeducation around AI tools, privacy, and data storage
• Drafting AI policies that align with regulatory standards
• Reducing the mental load with simple, repeatable AI-supported workflows
• Using AI to strengthen your voice and valuesEverything is grounded in credibility, scope, and protecting the integrity of therapeutic work while the landscape shifts.
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Yes.
Every training is tailored to the audience in front of me.
A private practice with three clinicians needs something different than a coaching community or a province-wide professional association. Scope of practice, regulatory body, internal policies, tech comfort, and team size all shape the content.
Before any session, I look at how you currently operate, what concerns are surfacing around AI, and where the friction actually lives. Then we build something practical and relevant.
Just material that fits your context and can be implemented today.
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Reach out directly through my website or email with a brief description of your organization, audience, and what you’re navigating. We’ll see if it’s a fit before anything is booked.
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1:1 coaching is priced per month. Training and speaking are scoped and quoted based on format, length, and preparation required. I’m transparent about ranges once we’ve talked.
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That’s common. You don’t need to arrive with the answer. A short conversation usually makes it clear whether 1:1 coaching, training, or something else makes sense.