Hi, I’m Elaine

When I became a mom and traded freedom for safety.

I’ve been an entrepreneur for 2 decades but I said yes to a coaching contract so I would know that daycare was covered every month.

Consistent income. A team. A mission that looked close enough to mine.

For 2.5 years, I poured all of my skill, care, and capacity into someone else’s business.

I built systems. Coached their clients.

Held the energy no one else wanted to hold.

When it worked, it wasn’t mine.
When it cracked, I was the net.

I kept telling myself this was temporary.
But the bar kept moving.

My name kept disappearing from the wins.

Motherhood made me efficient.
It also made me honest.
I could see how often I was useful because I was steady.

There were signs.

→ My body bracing before meetings.
→ My voice getting smaller around “feedback.”
→ My husband finding me in my office, crying just looking at a full calendar, knowing I had nothing left to give.
→ The creeping belief that I was both not enough and too much to lead my own thing and just right to run someone else’s.

I was used for my competence.
For my care.
For my capacity.

And I let it happen because safety felt kinder than freedom.

Leaving was not dramatic.
It was a quiet decision made over many sleepless nights.
A choice to stop outsourcing my worth.
A choice to stop proving I could carry it all.

I walked away in November 2024.
There was grief. Rage. Relief.
I felt foolish for staying so long and proud that I finally chose myself.

Starting over looked like this:

→ Unhooking my nervous system from urgency.
→ Admitting what it really cost me
→ Naming what I want out loud and believing that I could.
→ Building work that fits my life, not the other way around.

I did not lose those years.
I kept every skill. Every insight. Every boundary I had to learn the hard way.

I did not lose those years.
I kept every skill. Every insight. Every boundary I learned the hard way.

What I do now

→ Strategy that respects capacity and real life
→ Clear language that sounds like you
→ AI tools and training that save hours, not your soul
→ Support for rebuilding after leaving the contract, the marriage, the team, or the system that used you up

Who this is for

→ Women who chose safety and are ready to choose themselves
→ Therapist and health practitioner moms who want sustainable growth
→ Entrepreneurs rebuilding a real business in real life

I became a mom and traded freedom for safety.
I am a mother still. I am choosing freedom now.

If you are rebuilding, you are not starting from nothing.
You are starting from wisdom.
Let’s build something that honours your life.