Hi, I’m Elaine

Motherhood stripped things down to the truth. I’d spent twenty years building businesses, teaching, coaching, and creating systems that made other people’s lives easier. Then I said yes to a coaching contract so daycare would be covered. It made sense on paper. A good mission. A steady paycheque. A team that needed what I knew.

But the more competent I became, the more invisible I felt. I was the strategist, the stabilizer, the one who held everything together in the background. It took time to admit that I was being used for my brain, my energy, and my emotional labour. And I was letting it happen because safety felt easier than freedom.

Leaving wasn’t dramatic. It was a clear decision to lead again on my own terms.

How AI Found Me

My husband came back from a Microsoft conference and told me I needed to start using AI every day.

I brushed him off. For a year.

Then I left the contract and had to rebuild quickly. I started experimenting with AI. Not as a shortcut, but as a way to reduce the mental load, clarify ideas, and support the kind of work I actually wanted to be doing.

It didn’t take long to see what was possible. Not hype. Not generic prompts. Real tools that help real people do their work with more clarity and less overwhelm.

Now I teach that.

What I Do Now

I train entrepreneurs, small businesses, non-profits, organizations, and coaching communities to use AI in a way that feels ethical, grounded, and useful.

My work sits at the intersection of strategy, communication, and capacity. I teach teams and leaders how to use AI to lighten cognitive load, improve internal processes, create better communication, and make marketing less chaotic.

This is AI that supports humans, not replaces them.

I focus on:

→ Strategy that fits the season you’re in
→ Clear, accessible workflows
→ Language that still sounds like you
→ Tools that save time without creating more to manage
→ Ethical use, boundaries, and consent in every system you build

Who I Work With

I work with people and teams who want to grow without burning out the humans doing the work.

Entrepreneurs and small business owners
Non profits and community organizations
Coaching communities and professional groups
Service based leaders who want clarity, not noise

You don’t have to be a tech person to use AI well. You don’t have to trade your voice for convenience. And you don’t have to compromise your values to modernize the way you work.

If you’re ready to build something that’s sustainable and human centred, let’s start there.