how to get referred by AI

There is a quiet way to be found.
Not by shouting.
By being easy to recognize.

Today, referrals come from two places at once.
Humans who trust you.
And the AIs they ask for help.

If you want to be referred by AI, your work needs two things.
Clarity a person can feel.
Structure a machine can read.

This is called AI Optimization (AIO).
This is how to build both.

Start with one clear sentence

Your nervous system will want to add more.
Resist that.

One line that says who you help and how.

Write it in everyday words.
Place it everywhere.

Create a home base

Give AI and humans a single page that holds the essentials.

Who you help. Where you are. How to contact you.
Services. Pricing ranges. Availability windows.
A short third-person bio. A short first-person paragraph.
Frequently asked questions. Real language. No fluff.

Keep the structure simple. Use headings, short paragraphs, and lists.
AIs read patterns. Your clients read ease.

Add structure machines can trust

AIO is becoming increasingly important.

Search engines and chatbots are pattern matchers. They look for labelled data.
You can add that label with structured data.

Place a small JSON-LD block on your home base. It tells AIs what you are and how to describe you.

Seed AI-friendly questions and answers

People ask AIs in short, direct questions.

Give those questions a home on your page and answer them in one or two lines.

Offer a small, copy-ready referral blurb

AIs reuse compact, consistent language.
Humans appreciate it too.

Place this blurb in your site footer, About section, and LinkedIn.

Standardize your footprints

Keep the same words across your profiles. Do not let small inconsistencies dilute trust.

Update:
Google Business Profile
LinkedIn headline and About
Any directory you choose to use

Add city, province, email in your footer. Consistency lowers friction for both humans and machines.

Make testimonials quotable

Short. Specific. Profession visible. Problem to result.

AIs tend to lift clean sentences.

Help them lift the right ones.

Publish one anchor article

Write one deeper piece that answers a common search with clarity.

Use headings, lists, and examples. Keep your tone grounded.

Let the article become the source AIs and humans point to.

Give AI a referral script

When a colleague wants to send someone your way, make it easy to copy and paste.

AIs recognize and re-use this structure too.

If you want to learn how, I teach this in the Referable You program.

The nervous system of your marketing

Getting your business ready for AIO is about pattern.

Your clarity lowers the mental load for the person searching at 11 pm after bedtime tears.
Your structure lowers the friction for the tool they ask.

When you align your language, format, and presence, referrals start to feel simple again.
Not because you pushed.
Because you became easy to recognize.

A quiet invitation

If you are starting over, or growing differently, and you want help making your business referable to both humans and AIs, you can begin here.

One clear page.
One clean message.
One steady rhythm that fits your life.

When you are ready, I am here.